Harrenmedia Rocking Dmexco 2016

Harrenmedia Rocking Dmexco 2016

By: Itay Chizik General Manager- Israel at Harrenmedia Dmexco 2016 was held in Cologne Germany between September 14th and 15th and like every year Harrenmedia was there with amazing booth, big team and tons of energy. This year our representatives in the event were a...

Shanghai Welcomed Harrenmedia at China Joy 2016

This article was written by Or Avni who traveled to Shanghai on behalf of Harrenmedia to take part of China Joy 2016. China Joy 2016 is behind us and we had a great business and cultural experience. The unpredictable weather didn’t stop us, and thousands of...

Ad Viewability is One of Online Advertisers’ Biggest Concerns

A study conducted in April by advertising software company Mixpo in the United States, and published by eMarketer, revealed that ad viewability is advertisers’ most important concern in 2016. This very relevant metric tracks ad impressions that can actually be seen by...

Video Advertising is Growing at Mind-blowing Rates

Video is an increasingly important format for content both in the mobile and desktop worlds. According to eMarketer, as of 2015, the average Internet user spent 1:55 hours a day watching online video, a higher amount of than that spent on social networks, listening to...

Five Native Advertising Trends you Should Pay Attention To

Native advertising is on the rise. This form of marketing involves creating ads that match the format of the publisher’s website, has been massively adopted both by publishers and advertisers. And it makes sense, these ads are effective because, as they blend...

How to Run A Successful Social Media Campaign

Social Networks are both a great user acquisition and retention channel. They long-term nature allows marketers to position a brand’s message in every step of the purchase funnel. This means, through social media, you can inform the uninformed about a brand’s...